How We Invest

Three stages of formation.

Seed, rounds, and secondaries — one doctrine, met at the right moment for each company.

01SEED 02ROUNDS 03SECONDARIES
One formation
Hover a face · click to jump to its stage
01
Seed

At formation

Back the team and the insight while the layer is still forming.

  • Founder–layer fit
  • Is the insight real and early?
  • Path to first proof
02
Rounds

As it takes shape

Join priced rounds at the inflection, when a technology turns from thesis to proof.

  • Revenue, contracts, deployments
  • Customer and syndicate quality
  • Use of proceeds vs. next milestone
03
Secondaries

Once it has formed

Buy into proven layers at a disciplined entry price, with a clearer path to liquidity.

  • Discount to last round
  • Proof the layer is won
  • Liquidity window and transfer terms
Formation manifestSeed → Secondaries · all four frontiers
No.StageWhen we enterWhat we underwriteStatus
01SeedAt formationTeam, insight, the layerOpen
02RoundsAs it takes shapeInflection, customers, syndicateOpen
03SecondariesOnce it has formedEntry price, liquidity pathOpen
CCo-investAlongside our positionsSame memo, same fit testBy invitation

Underwriting

Every company, read the same way.

Research first

Gather current facts

Funding, valuation, investors, technology, customers, market, and risks — dated and sourced.

Build

Write the memo

One format for every company: thesis, the layer, comparables, risks, roadmap, and return profile.

Verify

Check before deciding

What's disclosed and what's inferred is made explicit, and the biggest risk is flagged every time.


The C·L·A·D Fit Test

Four questions, every time.

C

Curiosity

What has this company discovered? What's the insight?

L

Leads

Is it leading its frontier — a company the ecosystem can build on?

A

Advancement

If it wins, does everything above it move faster, cheaper, or further?

D

Discovery

Is it a real discovery, and does the entry match the moment of formation?

Get in touch

Building at the frontier?

Contact CLADjeff@clad.vc